FRAMER
Overview
Sabby App aims to help users manage their savings and spending towards hobby-related items. So they can consider whether it’s safe to spend or not. Therefore they may decide more carefully if they want to purchase their desired items and prevent their financial distress.
Role(s)
Project Manager, UX Researcher, iOS Developer
Phase 1: Engage Mindmap
Big Idea
"Finance"
Essential Questions
"How to help people become wiser when making financial decisions?"
Challenge
"Help people to make Financial Decision-Making Process"
Phase 2: General Reserach
Guiding Questions
Guiding Questions were done by brainstorming our questions regarding our Big Idea and putting them in a list to sort, categorize, and prioritize these questions. Questions were categorized based on what the question focused on. For example, questions like "Who needs help in managing their financial?", "Ideally, at which age someone could create their own financial decision?", etc., are listed in the "Persona" category. While priorities were divided into three types, those are Low, Medium, and High.
Key Findings
Fix this later:
After guiding questions, we pick the priority high the most, did desk research, we answered them and put the source, then discuss what we have found until we get general synthesis.
General Synthesis
"Based on our findings, we have found that single young adult in their twenties with salary as their only income source, still lives with their parents. This happens because they rely too much on their parents and have problems independently managing their finances and budgeting their income. Therefore, they are more prone to become accustomed to bad financial decisions which may create a financial situation where they cannot fulfill their financial goals. From this problem, we want to help their budgeting activity so they can create better financial decisions and achieve their financial goals."
Refined Challenge
"Help people with income to make financial decisions based on their financial state and needs."
Narrowing Refined Challenge
"For people in it's early 20, it is the time when they have source of income other than their parents, and when they have their early paycheck, some spend most of it because of impulsiveness and lifestyle."
Refined Challenge after Narrowed Down
"Help young adult with their budgeting activity so that they can make better financial decision."
Phase 3: Domain Reserach
Question Categorization and Prioritization
The team generates guiding questions using sticky notes, then categories for those questions in each table. Categorizing was meant to manage better and visualize the bunch of questions so it's easier to read.
After categorizing, we create priority levels. Prioritizing helped us to manage our attention and time during the research process.
View Categorization and Prioritization Details
Value Proposition Canvas
Our assistive pet health app help pet owners who want to be aware of their pet's health by reducing owner's forgetfulness of their pet's condition and achieving healthy pets.
Competitive Analysis Matrix
The Competitive Analysis Matrix is done by looking up the solution keywords and ranking on App Store, App Annie/App Radar, or Search Engine with my team. We tried to gather customer feedback or review of the competitor’s service and, if available, check their social media presence. We tried to get some references from the directory listing based on this information gathering. Then we made a summary of the listing that we could apply to our application solution.
Then we made a summary of the listing that we could apply to our application solution.
User Story
Customer Journey Map
This Customer Journey Map helps the team to visualize what the user might experience while doing their task. The cat owner needs to be able to memorize their cat's health and health needs, and also need help managing their time so they can spare some of their time for their pet cat. From this map, we can see that most cat owners feel frustrated, anxious, and worried when their cat is sick, and during their trip to the vet. Those negative feelings would increase when the cat owners don't have a lot of time for their pet cat if their cat got sick suddenly.
This information was curated from our desk research and interviews with several pet cat owners.
View Customer Journey Map Details
User Flow
These user flows shows how the user will interact with our app with three features that we are planning to have, those are: User creates log activity, view cat profile, and creates cat profile.
View User Flow Details
Domain Synthesis
"Cat owners tend to neglect their cat's health to be kept on track. These cat owners are forgetful or busy with their activities. Based on our interview result, this is caused by a not well-documented and unspecified schedule. Based on our findings, people can remember better if they write down important things when they listen to something to distinguish crucial and trivia information. With reminders, cat owners can log into the app to keep track of their cat's health daily. They are also able to create a schedule such as vet visits, medicine reminder, and other activities with their cat that requires reminder."